The new product looks great but it seems they might have gone overboard with 10 seats in F and 20 flat seats in J. With only 102 seats or so total on the plane it is a very high percentage at 30% of premium flat seats paying that kind of premium.

Maybe they should have just gone with an ultra premium product of 4 or 6 seats maximum and advertised the real privacy aspects of it appealing to people who will pay for it no matter what and thus charge high for it. I feel the flat seats in the business cabin probably cannibalises the potential for corporates or individuals to pay for F as it would be hard to justify.