I just did a couple of late night flights on EK, business class which got me thinking about why they don't consider offering a BA-style "Sleeper Service". EK does not seem to be able to differentiate its service process on board depending on the time of the flight which I think could make a difference - particularly at night when a majority of passengers clearly just want to get as much sleep as possible.

For those who may not be familiar with it, the BA Sleeper Service is offered on late night or overnight sectors in Club and First (maybe Economy as well, I am just not so sure). It involves the option to have your meal in the lounge before getting on board (we can of course do this on EK too) but then the aircraft cabin lights are on dim the whole time and window shades are normally shut before passengers even come on board (which is curious because EK makes everyone open window shades for take off and landing - maybe someone on here can tell us why BA are ok with window shades being shut while EK makes you keep it open for safety reasons?). All passenger announcements are kept to a minimum and pax have the option of going straight to sleep, an "express meal" option of something brought quickly after take off to maximise sleep time or the regular, full-service meal with drinks etc.

EK have all the cabin lights on bright, dim them for take off , then switch them all back on again, then make the full PAs in different languages etc - and the same when landing along with the Dubai promotional video if landing in Dubai etc. Meal service is always the full version with the drinks orders taken first, then the drinks and nuts, then the meal order is taken and the finally served course by course, all the while with full cabin lights on. All of which results in a lot of precious sleep-time compromised. Maybe give pax a choice? Just a thought.