Gary's comment that FF programs aren't S&H Green Stamps made me fall over laughing--because that's exactly what they are. A higher tech, contemporary version but Green Stamps nonetheless. My parents collected Green Stamps, and I'm certain that had the internet existed in those days, there would have been forums telling customers how to maximize their Green Stamp benefits. In those pre-wired days, however, if S&H made a change to their program, there may have been isolated outrage amongst customers but certainly no organized customer base to focus that outrage as you can have now with a travel forum or blogger readership.