Originally Posted by
dieuwer2
When people want to cancel for whatever reason, they will not return as they do not get the bonus. This mean that the AMEX user base inevitably will shrink. Eventually, this will means bankruptcy for AMEX.
If the competitors follow suit, all of them will get card applications from serious people who intend to use the card. Giving out bonuses for people who do not use the card is a loss for them. It's better to have 50 people who use the card rather than 100 who have the card but out of which only 10 use the card.