Originally Posted by wrldtrav2013

Though in a marketing standpoint it is very foolish, the market share for BA in Canada is quite small compared to Aeroplan. As well RBC has been doing 50% bonuses to BA every year at the same time, often bi-annually for several years now. RBC is very predictable as to when the transfer bonuses will occur, RBC remains profitable and so does BA. Furthermore the RBC Avion product is much more widely used than the AMEX cards anyway, especially in Canada where VISA and MC dominate the market share. It only makes sense from a marketing standpoint that AMEX increase its cardholders.