FlyerTalk Forums - View Single Post - Coverage of the Delta FF program changes
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Old Feb 27, 2014 | 7:04 am
  #16  
kokonutz
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Originally Posted by 84fiero
I'm not sure who all you had in mind, but I felt that the InsideFlyer post this morning was overly positive about it.

http://insideflyer.boardingarea.com/...miles-revenue/

It almost felt like a DL press release in spots like this:



Not sure that respect for members and Delta belong in the same sentence.



On the one hand, this is exactly how hotel programs work. And I have said for years that if I ran an airline frequency program it would be dollar based, not distance based. Because the distance based model only made sense in a regulated environment where price and distance were directly correlated by regulation/law. But it hasn't been that way for 30-some years now.

OTOH, it seems to me that to some extent Randy and other EM&PR providers built their empires on the backs of mileage runners, so gloating about and/or celebrating this move is a bit crass.
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