Got it too and doesn't look targeted:
http://www.lifemilesvisa.com/credit/...ard.do?lang=en
Looks like a nice deal-- if you end up getting approved for the Signature Card and not one of the others.
This promotion is valid only for members that get the LifeMiles Visa Signature Card. We will first consider you for the LifeMiles Visa Signature card but if you do not qualify you can still earn LifeMiles! You’ll automatically be considered for the LifeMiles VisaŽ [Platinum] card which earns 15,000 Bonus LifeMiles when the first purchase is made, 3,000 Bonus LifeMiles with your annual credit card renewal and 1 LifeMile for every $1 in net purchases everywhere Visa cards are accepted. If you are not eligible for the LifeMiles Visa [Platinum] card, you will be considered for the LifeMiles VisaŽ Secured card which earns 5,000 Bonus LifeMiles when the first purchase is made and 1 LifeMile for every $1 in net purchases everywhere Visa cards are accepted. The LifeMiles Visa and Secured cards do not earn double miles on Avianca purchases or an additional 20,000 Bonus LifeMiles after making $3,000 in net purchases within 120 days of account opening. The Secured card does not earn Annual Renewal Bonus LifeMiles. The Secured card requires a minimum deposit of $300 provided by the cardmember that will be held in a security deposit account. Full details of the Secured card will be provided upon qualified status.