I recently was at a Nespresso "Boutique" in Nuremberg Germany and could not help but laugh about how serious they take it. They really tried hard to make it appear luxurious and had little signs near the checkout with "Discretion please" on it hahaha when a sales staff asked me wether she could help me I just told her "no - i am just very discreetly standing here". In the end its just standard Instant coffee in a capsula (shake it and you will hear the powder)