Originally Posted by
RFDMinnesota
Strongly agree. I used to find BA blogs quite useful. Now it seems that the smallest tweak counts as originality.
Running with miles? Great, you like to run. You belong on a running website with tips on how to get there more cheaply
Points and Pixie Dust? Hated it from the moment I read the title
Jeffsetter? Clever name. Absolutely nothing original to see.
Fly Gracefully? Tied for worst blog IMO
The list goes on and on. But I'm sure Randy doesn't care as long as he brings in some cash
As a final note, I think Canadian Kilometers is undervalued. There is some genuine originality in that blog
"The list goes on and on" is right. Could you add to that list "MJ on Travel?"
Seriously, as someone who has worked for a decade in strategy for a Fortune 10 company, my advice to Randy is he can actually bring in even more cash with a cleaner and leaner site with
only solid content, just like how retailers get rid of obsolete inventory or low-volume SKUs because they are taking up
valuable shelf space aka real estate. In fact, there should be in place at Randy's organization a metric that measures return on investment by blogger. Investment could be calculated by an allocation of feature space / page real estate and operating expense.
With a proper set of metrics, it's easy to filter the winners from the losers and get rid of the bottom dwellers, so that innovative stuff like Canadian KMs does not need to be buried in the weeds or get tuned out by the noise and hopefully, there will be many more bloggers like that in the future.
Ultimately, it'll bring in more traffic and reduce costs = improved bottom line.