Originally Posted by
sbm12
Also keep in mind the 'breakage' on the vouchers issued. The real world cost to the airlines than the dollar amount the customer is given.
Reminds me of the old days when I was a multiscreen theater manager. In cases when the movie failed, I would always come in and offer patrons two choices: 1) A full refund at the box office, or 2) two free passes for each person, which I had in my hand.
Guess how many people took option 2? Hint: if you're below 90%, you're wrong.
And then guess how many of those free passes we actually redeemed? Hint: If you're above 50%, you're wrong.