Originally Posted by
bkafrick
You know its not that easy, and its not $150-$300 in one time costs.
For some mom & pop using a standalone reader like that, sure... but for most institutions, they use integrated readers (NCR, IBM, Radiant, Micros, etc.) and those POS systems need to be able to read the EMV card through their readers - not some $150 off the shelf reader.
The costs aren't insignificant. But the speed of skill of cybercriminals is quite breathtaking. I'd have more sympathy for retailers if it weren't that the rest of the world is already years ahead of implementing this technology. We collectively don't like to obsolete equipment that is not fully depreciated anyway. Maybe Congress can do a tax break to encourage retailers to adopt technology like this. Often, this is how change gets done in this country.