~10 free membership or so is chump change compare to the millions of Amex / AA Exp Plat out there.
Given the fact you have to pay for your own YQ, where would the most expensive OW destination be?
The prize has an approximate retail value (“ARV”) of HK $282,479.25
That's over $19,000 USD per person...before taxes
Sounds more like a F ticket to me.