Originally Posted by
brooklynmatt
Honestly, it feels like an attitude, but let's give that the benefit of the doubt.
This 'crackdown' is nothing new, it's just a reminder that goes out periodically from all affiliate managers (not just those with Credit Karma). The problem is that some bloggers intentionally, or unintentionally, break the terms on the issuer side. Chase is notorious for the hardest links to get, yet the CK platform allows me to link directly to issuer sorted cards, so I could text link that with: check out the CSP link here.
Chase doesn't want that to happen, they are being very selective as to whom they work with and don't want all and sundry pushing them, if CK doesn't keep bloggers in compliance then Chase dumps them. Nothing to do with FTC or really anything special at all, just a reminder to not text link as it gives the impression the blogger has a relationship with an issuer that actually they have not been approved for.
Thanks. That aligns with what I was going to (but was hesitant to) post:
Well obviously credit karma is where newbie bloggers start getting nickles and dimes. But my understanding is that with Chase's ongoing crack down generally, part of their campaign is the concern of in-line links to their products via CK.
The idea being that Chase doesn't want readers getting the impression that a blog has a direct affiliate relationship when that blog is actually going through CK.
IOW, Chase wants readers to know when there is a Chase link from the blog and when there is a CK link from the blog.