Just from my personal perspective I view such things as extreme levels of daily MS exemplifying greed. Does anyone really need to do 10k+ of MS a day? I doubt it. Other behavior like opening BB accounts in family/friends' names (who don't do the MS themselves) goes beyond 'normal' (as viewed from non-MSers) behavior. MS is perfectly legal (I partake in it), just the scale of excess I associate with how I view greed.