Agreed that nothing beats homemade ice cream, but if I'm buying it at the supermarket it's H-D only. Just start reading the ingredient lists on the various brands -- most of them, even so-called super-premium brands that cost much more than H-D, are full of stabilizers and thickeners and other junk. Some of the H-D flavors have more artificial ingredients than others, but there are a handful that contain only 3 or 4 ingredients. These have a pure taste and dense, creamy texture that freezes very hard.