Due to several concerns from credit card issuers, we are applying new rules around the use of the Credit Karma banners and redirect links. I have outlined the three main changes and rules each site will now be required to follow.

1. Credit Karma affiliate redirect links can only be used in the following three ways:

a. Behind a Credit Karma issued banner

b. With a Credit Karma credit card widget

c. Behind a tab in the main navigation on your site referring to credit cards

2. Credit Karma redirect links cannot be used as text links.

3. Affiliates cannot refer to the Credit Karma banners or tabs with redirect links in the content of the site.

For example, you can't have an article about a Chase credit card and say “click on the banner to apply for this Chase card.”



Please review your articles and banner strategies to ensure your site is in compliance with the new rules below. The necessary changes need to be made to your site by 5 PM EST on Wednesday, January 22, 2014.