Originally Posted by
Spounce
I doubt that most people would be prepared to pay more, actually. Their buying decisions make that clear. I meet many travellers who prefer AC to all US carriers who will still fly US carriers when they're cheaper.
We all saw how the "they'll pay more for a better product" thing worked out for HMY and Roots..
Sorry, Roots is a better product than... what exactly? It is the same made in China stuff as everybody else has, with a logo slapped on it. Not many people pay extra for that.
Now look at Arcteryx - people pay 200% more than the made in China stuff (Columbia, North Face, etc) for it. That's a better product, and they can't keep any stock on hand.