Read the label and you see that HD not only tastes amazing but it is all simple as it used to be. BJ has a lot of unreadable ingredients and tastes just weird. Personally I like simple flavors. Fudge and peanut butter are not my cup of tea. Blue Bell (US south) makes an amazing vanilla flavor and even some other flavors similar to BJ and it is quite affordable.

And yes I have had better than HD at very local creameries that make their own batches. Unfortunately this happens seasonally.

Ice cream should be made with pure cream, not ravoniflavoids or Yellow 5
And HD is the best mass commercial brand out there.