I own a shopping tour company and take groups there a couple of times a year, so I've probably been there 40 times or so. If you're into designer merchandise, there are some great deals. But don't expect a Gucci bag for €100 - prices are usually considerably lower than what you find in the U.S. but it's still mostly high-end designer stuff and priced accordingly. Over the years, I've found some great deals (I have a Loro Piana cashmere bathrobe I bought at the outlet there for around 10% of the U.S. price) but there have also been times when there was nothing I wanted - like any outlet, it's hit or miss (but usually more hit than miss, IMHO).