I noticed this too. And they will not be serving the @@@@ food UAL serves (fatty and cheap), they have made the point of pairing with a quality brand

"Each flight will feature two sandwich wraps from the following menu:

Luvo Quinoa Crunch Wrap (360 calories) - Fresh crunchy vegetables, quinoa, avocado, edamame hummus, black rice and bean salad in an olive oil-whole wheat tortilla with a side of seedless grapes and a multi-seed coconut chocolate chip cookie.
Luvo Grilled Chicken Wrap (400 calories) - Spiced grilled chicken, crisp romaine lettuce, avocado, cherry tomato, vegan herb aioli, in an olive oil-whole wheat tortilla with a side of seedless grapes and a multi-seed coconut chocolate chip cookie.
Luvo Roast Turkey & Havarti Wrap (440 calories) - Sliced roast turkey breast, havarti cheese, black rice and bean salad, arugula, edamame hummus in an olive oil-whole wheat tortilla with a side of seedless grapes and a multi-seed coconut chocolate chip cookie.

The new transcontinental menu follows the successful launch of Luvo snacks currently offered on the 15-times daily Delta Shuttle flights between Los Angeles and San Francisco International airports."

And I might add that DAL is highlighting their quality wines (as UAL is going for $10 plonk...).

"Additionally, customers in BusinessElite on transcontinental flights will continue to enjoy the Delta WineMaker Series with new selections for 2014. Since its launch in 2012, the series has featured high profile and sought-after California wines curated by Master Sommlier Andrea Robinson. The first two selections for 2014 are a 2012 Sauvignon Blanc from Matanzas Creek Winery in Sonoma County and a 2009 Cabernet Sauvignon from Arrowood in Sonoma County. Customers in BusinessElite will continue to enjoy multi-course meals developed by Napa Valley-based Chef Michael Chiarello."

Both are good wineries and these are quality wines.

Does anyone else think that folks are sitting in Atlanta watching what UAL is doing with their "2B in cuts" and intentionally looking for ways to highlight how they are going the opposite direction.