m3 - I put down the prohibitive amount of miles required to do a cabin upgrade. I.e BA DXB/LHR upgrade J>F is around 20k miles when you earn as a BA Gold around 12 in J for one sector. So after 2 sectors you have enough for an upgrade from J>F. So yeah I'd like to see a reduction in miles for tickets.
I'd also like to see a reduction in cost of transferring or buying miles. Once again EK are waaay above the mark on that.
I'd second your thoughts.

Sad fact is though that the customers even if they are Plat/Gold will not be taken notice of. Perhaps some iO's but unlikely even for them. Quite simply - EK just don't care.