The reason this gets mentions by OMAAT and VFTW is because there was a major brouhaha about this some time ago. All mainstream bloggers including these two have access to upgrade/award/revenue inventory thru their connections that regular travellers wouldn't have when they propose to 'pay' for the trip. Inaugurals are usually block booked by the airlines PR department, especially in the premium cabins.

Serious journalists also pay reduced rates, but usually ask the right questions and are not hesitant to call a spade a spade.