Originally Posted by
Captain Schmidt
Well, it's clearly advertised on the baggage tags - you know, that big word "Priority" that sits prominently on the tag. Is there a definition of what that provides? No, but there is a reasonable expectation on behalf of the consumer based on what the word means in the English language. If they don't actually provide a priority service for bags, then they should ditch the tags and stop the pretence.
The OP is complaining that he did not receive a priority baggage tag, that priority baggage is a clearly advertised benefit on BA, and that this is stated on the website.
BA does often put priority tags on bags, but this occurs after the point of sale and at the point of consumption.