FlyerTalk Forums - View Single Post - China Airlines Gets SkyCouch, Premium Economy and Gives Up F on New 777-300ER
Old Jan 7, 2014 | 7:25 pm
  #6  
tya
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Join Date: Jul 2008
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Originally Posted by bzcat
They use "空中梳化" because it is a trademark. CI is actually licensing the product and the marketing term from NZ so they have to use NZ's prefer nomenclature.

The article actually has a lot of other nuggets of info:

1. Long haul passengers accounts for 10% of all travelers ex-TPE
2. CI will add 3 or 4 new destinations in China, 1 or 2 new destinations in Japan, and 1 new destination in Korea this year.
3. CI apparently believe Chinese Govt will soon allow Chinese citizens to transit in Taiwan so CI is very interested in adding more services to the B and C level provincial cities in China, which have limited international service.
4. CI believes cargo market will pick up and will not send any more 747F to storage (currently 18 active, 3 stored).
5. CI projects LCC will be 35% of the Taiwan market in 5 years.
6. AE will focus on short haul, high demand international routes to differentiate from Tiger Air Taiwan. I interpret that to mean AE will takeover some regional Southeast Asia/Japan routes from CI while Tiger Air takes over low yield pure leisure destinations (e.g. Guam, Okinawa) from both AE and CI.
Just to add on, CI has always planned, and intend to remain, AE as a brand for central Taiwan market (i.e. ex-Taichung).

I think they also mentioned they will focused more on Southern and Southwestern China where they have greater geographic advantages in competing for transit pax.
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