Originally Posted by
pbarnette
And those other airlines will lose passengers to Delta (or AA or UA or WN or...) if they lose "loyalty" to those airlines for whatever reason.
Passengers are "won" and "lost" every single day and this fixation with "loyalty" and perceived potential effects of changes to FF programs on overall loads pretty well misreads the industry.
Agree 100%. Yet RA seems to think it is a good PR strategy, to somehow get people to believe in loyalty to and from an airline. People are loyal (sometimes) to their spouses, family and country. Not to corporations - and corporations are rarely loyal to the customers except when it is profitable to do so. Corporations are not people, and do not operate out of human motivations or under moral rules - they are governed primarily by profit and government laws and regulations.