Originally Posted by
bdschobel
Sure, passengers move around from airline to airline all the time, for lots of different reasons. But one of those reasons is frequent-flyer programs. They aren't the only reason, but airlines would be crazy to believe that they don't matter at all -- and airlines are certainly not crazy.
Bruce
I'll respond as I often do... If FF programs were that important, then WN and B6 wouldn't be successful. They may "matter", but they aren't that important.
FWIW, I don't really agree with your last statement and would recast it as "US airlines currently seem to be enjoying a period of sanity compared to the reckless and destructive strategies they adopted for most of the post-deregulation era."