Originally Posted by
pbarnette
...Passengers are "won" and "lost" every single day and this fixation with "loyalty" and perceived potential effects of changes to FF programs on overall loads pretty well misreads the industry.
Sure, passengers move around from airline to airline all the time, for lots of different reasons. But one of those reasons is frequent-flyer programs. They aren't the only reason, but airlines would be crazy to believe that they don't matter at all -- and airlines are certainly not crazy.
Bruce