I hate the seemingly endless advertisements on the IFE. Five and a half minutes of crap (which, of course, I now fast-forward through) until you get to your selection. That is really taking the Mickey. And it isn't even as though most of the ads are worth watching. Especially the Samsonite one. Perhaps a native-English-speaking spokesman for the (American) company should see the drivel that appears on screen in their name. Here it is, word-for-word:

Open, there's space
Open, it can be enriched
The inner-substance is accumulated
In the process of enrichment
But revealed unintentionally
Built with inner-substance

I mean, honestly...

Frankly, the advertisers would be far better off if they only had one minute of advertising per programme, tops - then most of us would sit through it instead of fast-forwarding through it. Well, except for the Samsonite ad, obviously...