Forget about the article for a moment and what you think it means. Just think about it for a moment .... use your judgement.

Do you really believe that 10% of all Spanish households have a Thermomix in their kitchens that they have either purchased or had purchased for them at a cost of approxinmately 1000 euros and as you put it "and they just gather dust in their kitchens"?

Does your judgment tell you that that sounds plausible?

Anyway ... if you do believe this - then fine!

Let's just disagree!