Very suprised to read all of your comments. Interested to hear:
1. Where is the source that 10% of Spanish households have them .... in fact I am gobsmacked!
2. What is the price of a Thermomix in Spain that makes it so accessable? In the UK they are around £900 and are only available anywhere in the World from demonstrators at fixed prices. On ebay they are currently resold at £980. In the US they are around $2000.
3. You say that most of the people in Spain got them as gifts? Where did the people gifting them buy them? There can only be bought (including in Spain) during a demo. It also seems odd, as most people receiving one would not have a clue how to get much benefit from one without a couple of hours instruction. It's unsuitable as a gift. If people are receiving them as gifts - as you believe -then I'm not surprised most put them in a cupboard.
I'm wondering whether you are confusing this with another brand as nothing to me makes sense?
Thanks.
1-
http://www.elconfidencial.com/econom...crisis--116887 "Thermomix tiene una penetración del 10% en España"
2 - didn't say they were "so accessible" but "within reach of aspirational consumers". When folks hit by recession start doing their sums on how much their ready meals and take outs have been costing them, the 980Euros cost of a Thermomix can actually be justified.
3. "Of the Spanish people I know who own them..." is NOT the same thing as saying "most of the people in Spain got them as gifts".
I'm wondering whether you are confusing what I said with what you think I am saying.
You should take a look at the Spanish Thermomix forums and on youtube to see how active the thermomix market is in Spain.
Just found out that the company has opened a huge space in Alicante - considering the small population 340,000 for the city and double that for the province, Thermomix must be doing better in this region than even I had realised
Building:
http://blogosferathermomix.es/elblog...nde-de-espana/
Online presence:
http://thermomix-alicante.es/delegacion/