Originally Posted by
LapLap
About 10% of Spanish households have them.
Thing is, of the Spanish people I know who own them, their Thermomixs were given to them as wedding/house warming presents and they just gather dust in their kitchens. All can cook well, are not against gadgets (their pressure cookers are indispensable) they just don't find a Thermomix useful.
Amongst the Spanish Thermomix detractors there's the comment that the gadget is priced perfectly. Low enough (just) that it is within reach of aspirational consumers, high enough to pressure those who buy it to persist with learning (and adapting the way they cook) to get on with it and convince themselves that it is actually worth the money rather than feel they were conned.
Very suprised to read all of your comments. Interested to hear:
1. Where is the source that 10% of Spanish households have them .... in fact I am gobsmacked!
2. What is the price of a Thermomix in Spain that makes it so accessable? In the UK they are around £900 and are only available anywhere in the World from demonstrators at fixed prices. On ebay they are currently resold at £980. In the US they are around $2000.
3. You say that most of the people in Spain got them as gifts? Where did the people gifting them buy them? There can only be bought (including in Spain) during a demo. It also seems odd, as most people receiving one would not have a clue how to get much benefit from one without a couple of hours instruction. It's unsuitable as a gift. If people are receiving them as gifts - as you believe -then I'm not surprised most put them in a cupboard.
I'm wondering whether you are confusing this with another brand as nothing to me makes sense?
Thanks.