FlyerTalk Forums - View Single Post - Employees to vote on livery change / TWA retro livery coming [Master Thread]
Thread: Employees to vote on livery change / TWA retro livery coming [Master Thread]
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Old Dec 21, 2013 | 4:50 pm
  #193  
danielonn
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From a PR and brand recognition its best to stick with the old logo. I have seen the old logo ever since I started flying. When someone sees a new logo they may take longer to associate it with the airline or product. When I see the old logo right away I know its American Airlines without having to read the side of the plane.

A logo that has been around since the 60s says a lot and I think they should just stick with the old logo.
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