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Old Dec 15, 2013 | 12:57 am
  #51  
SusanDK
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Originally Posted by Upgraded!
In my mind, there were always three justifications for the Centurion, and each of the cardholders invariably fit one category:

1. Pure wallet candy

2. Careful calculation of benefit value and found it to exceed $2,500/yr

3. Use of the card for the ultra-upscale benefits, such as yacht and jet charter, where not only is the annual fee a drop in the bucket, but the benefits far exceed the fee (though the benefits are applied to things that most cardholders don't even think about purchasing)

I think that the recent devaluations have probably only impacted the second category: those who figured out that $2,500 up front was worth, say $3-10,000 on the back end. Those who'd stay at the Mandarin Oriental anyways or those who purchase multiple lounge memberships, for example. A friend told me that his dad's card would pay for itself each year when he went to NYC for a week and stayed at the Mandarin.

So those who carefully plan how to extract benefits are the ones getting screwed, but by the same token are probably the least profitable of the three for Amex (since the wallet candy folks never use many of the perks and the ultra-wealthy spend in such large blocks that the processing fees alone are quite substantial.
Well stated and, I think, spot on. I admit to being part of group 2, although not even necessarily receiving $2,500 in benefits each year.

I think I've had many years where I probably did not get $2500 of calculated benefit, but appreciated the soft benefit and convenience of the airline status and, for example, Avis President's Club and Hilton Diamond. I don't fly enough to earn DL Plat or Star Gold on my own, but having those has been a plus during IRROPS and for lounge access, fast track, extra baggage, upgrades (especially DL SWUs for TATL flights).

Originally Posted by super-mileage-fan
Originally, Centurion was a win-win-win. What I mean by this, is that I would have never stayed at brands like Mandarin Oriental, Waldorf Astoria or St. Regis prior to having the black card and associated benefits. Now they are my favorite hotels. I started going out of my way to fly on DL, CO & US because I had status. I've had some good experiences.

However dropping to only 1 airline status is the worst devaluation in my 5+ years as a card holder. I will probably cancel the card soon unless another major airline status is added.
Another spot on post that mirrors my experience and feeling. I do believe that AmEx is deliberately trying to cull the ranks, and most likely trying to do so from the group 2 that Upgraded! defined above.

I remember a few years ago there were online marketers writing about how to get spend up by churning Google Adsense through AmEx to get a Centurion invite.

Maybe AmEx is trying to reduce the ranks of Cent members in order to have better bargaining power with potential partners who might be amenable to giving status to a reduced number of people with proven high spend.
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