So I look in my inbox and see an email from Choice titled, "BigLar, Celebrate the Holidays with More Points". Oh boy - another opportunity to scarf up some points!
There's a picture of a young woman shopping, and then there's the T&C's:
Earning Points — Earn 5 points per dollar charged on Choice Privileges Visa card for the purchase of Choice Privileges points and Choice Hotels gift cards. Earn 2 points per dollar charged on the card for all other purchases, including non-point-eligible Choice Privileges stays. See Terms and Conditions for more information.
So ... how is this different from what's been the case ever since I got the card? Am I missing something, or is this just a general purpose message, like "Hey! Remember us? Spend some money!"