Originally Posted by
oliver2002
Sure, I can tell you popular sites on the web, where people share their most secret secrets for nothing in return but receiving a tool for sharing those secrets... sanity is not defined by numbers of peoples
Originally Posted by
oliver2002
The fabled datamining that you seem to be so scared off doesn't exist.
My most dear most respected and most favorite Senior Mod on FT, may I have the slight impoliteness in correcting you?
http://www.loyaltypartner.com/custom.../our-approach/
Analytical customer management
The first step is to identify the potential that a company can open up among its (potential) customers. For this purpose, it must understand the behaviour, requirements and structure of its customers (customer insight). Companies usually have access to a huge volume of customer and transaction data, but this data is rarely compiled and evaluated in a focussed and directed way so that it can be converted into sound customer knowledge that can be used for successful customer orientation. This analytical work serves as the basis for developing successful customer management solutions for marketing, sales and service.
Now, lets look into the pool of data providers, meaning companies participating in PB:
http://www.payback.de/pb/start
What they are collecting:
http://www.payback.de/pb/id/252680/
Now we have Amex bought PayBack:
http://www.loyaltyconsulting.co.uk/l...oyalty-partner
What is in the way of AMEX exploiting PayBack fully, alright, the slight problem of German data protection laws.
But they will disappear soon:
http://lobbyplag.eu/browse/show/a4i2+
When did you pay last time for your lobbyist in Brussels?