No Hiltons in Madeira
Anyone have any idea why Hilton has no properties in Madeira? Madeira looks absolutely stunning--in some places, a mixture between Bali (terracing), Peru, possibly even Mykonos or Santorini (view of the shore of Funchal for example). With the Levada walks as a great draw for hikers.
What is it about the lodging market in Madeira that would explain the absence of major players like Hilton and also Marriott, IHG, Hyatt, etc?