Quite, you only have to see what some of the other airlines are offering on their IFE systems to know what is possible. My recent QR flights made me realise why I'd all but given up on BA's lame IFE offering - titchy screens with poor resolution together with a dismal choice of TV, audio and games (I don't tend to watch films on flights so can't comment on those).

It's certainly an eye-opener for me using a wider range of Oneworld airlines than I ever have before and with CX, QF, AA and some more QR flights coming up, the comparisons on this and other features of the product will certainly be interesting.