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Thread: EK Strategy
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Old Dec 1, 2013 | 2:25 am
  #3  
mecabq
All eyes on you!
20 Years on Site
 
Join Date: Oct 2005
Location: United Arab Emirates & Arizona, USA
Programs: UA MM/1P, EK Ag, Marriott Life Ti, Hilton Dia, IC Dia, Hyatt Glob, Accor Pt
Posts: 4,723
Originally Posted by anxiousone
. . . EK was, is, and will continue to be the face of Dubai and its most profitable component. . .
Are they profitable? I guess we don't really know.

I agree with both posts; what Emirates has done is extremely impressive. They have managed to create a superlative brand (the breadth and consistency of their lounges is a good example) and are my favorite airline, even with some of the inevitable devaluation (of frequent-flier benefits) that has occurred lately.
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