When considering Emirate's various attributes ( hard and soft products, lounges......) , acquisitions of new aircraft etc IMHO, EK's strategy is

1. World domination of an airline network.
2. Domination by way of volume of pax.
3. World leadership in all facets of pax comfort and safety.
4. Best lounges, terminals, ground services.

I have so far flown only once, want to fly more (no Alliance , another signal of independence ?).

My opinions here are a result of what EK is doing and what the pax are saying.

What say you ?