Originally Posted by
burlax
A simple cost analysis. Why spend money to analyze whether an ad applies to a given customer when you can shift that cost by sending the ad to everyone and have the customer spend HIS time to decide whether the ad applies to him.
Umm, because if customers keep receiving a ton of garbage, they delete all my UA emails -- which is very easy to do on a Smartphone if the content isn't interesting in the first screen pre-scroll.
On the other hand, fewer but more targeted e-mails relevant to a customer's actual buying habits or needs might actually be read and acted upon, resulting in greater loyalty / revenue generation for UA.