was thinking about this after I read the title and a thought came to my head.

so I think I read somewhere in the past that retailers would discount their gift cards a little while before earnings to try to make up for lower sales.

smart idea. is avianca doing this for that reason?

I kinda felt UA had a lot of offers to buy points the last 2 years. or the gift card to miles thing. both very bad deals. unlike the avianca one.