Oh, well!
United is being "run like a business".
Management's presentations to the board and to the investors highlight only the good points.
Projections about savings (whether potential cuts or revenue increases) are always based on the best case scenarios. Past projections that did not turn out so well are always explained away.
Investors and board members usually believe what is presented.
Initially, the price of the stock goes up - for a while.
No one cares about what customers think or care about. Investors and board members are told that everyone loves the airline.
I wonder if investors and board members ever fly commercially ? I wonder what airline investors and Board Members are flying on?