Originally Posted by
dmodemd
The potential damage here to Hyatt is the negative impact on reputation to those Diamond members and potentially to the public due to the error and not making up for it. Could be otherwise handled with typical compensation, but to really make sure they keep a good reputation, they should honor the offer for those that applied, since it is really no cost to them and potentially a net positive in the end for those members. Its also a positive impact on their reputation by making good on their mistake.
I respectfully disagree. Hyatt is trying to preserve the value of being a Diamond by NOT giving it away with a credit card. I see far more negative public opinion by giving people Diamond through the credit card than to deny them due to this advertising mistake.
By not honoring this
clear mistake, Hyatt is telling the public that they want to preserve the value of being a Diamond.
It's funny that people here complain about targeted promotions, yet want to a small target group get lifetime Diamond status due to a low level employee's inadvertent error.
If you really want lifetime Diamond, Hyatt has a program for that. 10 years HGP member and 1 million base points.