I really don't think it is a big deal for Hyatt to honor the deal:
- How many people got this offer? It sounds like from here that a subset of Diamonds received the offer.
- What was the target audience for the offer, how was it determined? How many are we talking as a % of Diamonds?
- How many applied for the card in that short window of time as a % of those?
- Keeping those people Diamond that already are, for now, is not a bg stretch.
- It doesn't cost much to give Diamond benefits when the incremental here is so small. Note that if someone is granted Diamond who isn't staying enough to qualify anyway, is not staying enough to use the benefits to a large degree.
- This is NOT offering lifetime Diamond to everyone as some here have implied.
I would think Hyatt's next steps should be:
1) Assess how many people received the errant offer and their GP#s
2) Get a report from Chase on how many applied for the card and were approved during that window and the GP#s.
3) Cross reference that list against the targeted email population in #1 above to come up with a potential count of the class.
4) If not too bad (as a % of existing Diamonds - I think likely far under 1%), then offer to honor the deal as follows:
5) Only honor it to those who call in to specifically request it be upheld. Mark them internally in their profile.
6) Continue the process to grant annual Platinum for card holders that don't otherwise qualify. Those in this class will need to call in to request the bump to Diamond access each year.
If you have to make the requests, it makes the class even smaller.
Given a few of us in this class have already called/emailed initiating cases, they have this process starting.
Given the limited size of this class, it would be potentially far more damaging from negative publicity to NOT honor the offer.
Note by the wording in the email, Hyatt was much more concerned about the negative impact to Diamonds of offering such a deal to a wide population, or the perception that it was, than it was about those who felt duped by the offer.
Now, I wonder how this happened in the first place.
- Was there a dynamic nature to this email whereby "Platinum" was changed to "Diamond"? Seems so.
- This implies there actually WAS an offer for keeping Diamond status.
- Was the error in the targeting that it went too far?
- Or was the error in the unanticipated perception that it caused and the uproar that began?
I was really under the impression I was included in this offer and it was valid because:
- I used to be a Diamond (earned the hard way) a couple years back
- I recently called in for a trial and was granted. I showed top tier in Hilton and Marriott, so I have the potential spend.
- I was also targeted for a couple "come back" offers even during my trial [my single stay to meet the challenge netted me so many bonuses it was sick]
- I met the trial/challenge.
- My single stay to meet the trial did not go well due to numerous issues with the property which the GM is aware, so I am reticent to going back. I don't know if GP is aware if it but I did get GP points as compensation, so they may.
I really did not plan on requalifying for Diamond this next year. This card offer would have made me think seriously about staying at Hyatts occasionally instead of Hiltons and Marriotts if I could get Diamond benefits, since I can get elite benefits at the other properties. Without Diamond at Hyatt, I have no reason to go there! This really is a net better deal for Hyatt to get my spend than not offering it!