The United I flew would do whatever it took to HELP make their customer's life easier. They went beyond and above. Now whether it was just to their elites, is another thing. But they rewarded LOYALTY, flash-forward to today: over-entitled.
I don't mind the TODs, etc., but don't put lambskin on a wolf and call it a lamb. Give me the same opportunities the kettles get, be open with what you are doing. KEEP promises you make to your customers. The list of lies and deceptions are endless.