They also provide demographic information. They got some info correct on my demographics.

You can find an article in the NYT or WSJ where the CEO said he was going to make it easier for people to get a copy of the report.

My report showed what computer IP address I used for some credit applications and also the email address which is not in your standard big three credit reports. I could see how this could be used as a fraud prevention tool if a card issuer kept track of IP addresses.