Originally Posted by
Passmethesickbag
It's not by Jeff, actually - it's Charles Tillinghast, erstwhile CEO of TWA. Didn't seem to work for them.
Blockbuster also tried it. Didn't work for them either.
Sears / Kmart is trying it right now. It's not working for them either.
It's difficult to think of big companies with big problems that shrink their way to greatness.