FlyerTalk Forums - View Single Post - Why is Renaissance abbreviated as "BR"?
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Old Nov 9, 2013 | 3:16 pm
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DELee
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Originally Posted by socrates
Chain codes (just like airline codes) in GDS's are all 2 digits....BR is the chain code for Renaissance (and was established before MI owned the brand)...however most major hotel companies have "family" codes these days...Marriott's is EM (Stands for Every Marriott) which will bring up all MI branded hotels, using the chain code BR would only bring up Renaissance branded hotels
socrates:

Understood. I was just wondering why "BR" and what's its heritage? Brand Renaissance?

David
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