I think if you have lounge access you get the Starbucks. I've never shown a card even on shorthaul. If they're unsure point to status or class on boarding pass.
I hadn't meant to not complete this report but I was halfway through and needed to check out of my hotel (Crowne Plaza LAX) and head over to the main hotel for the rest of my trip (IC Century City).
After my last trip to LA where I was picking up a car on arrival I decided this time to stay near the airport so I could fully enjoy the on-board offering.