Originally Posted by
lacuadra
Retailers are not dumb. These are not charged as a regular sale would be.
That would never make any sense to CVS which has a stated credit card policy. They have to be charged either less or the supplier has to pay some sort of reimbursement fee. Maybe they charge for that GC display too. And they also benefit from floor traffic.
No way in hell they are absorbing a ~2.5% fee
Agreed. If retailers were actually paying face value for the cards and then absorbing the swipe fee you wouldn't see giant gift card racks in every discounter, drugstore, department store, pharmacy, and gas station.